Friday, May 23, 2008

Fiji Water the Green Washest of Them Water

This is as good as they come, a green washer fighting a great publicity battle to stave off a green backlash. The reward for the survival is no less than the flow-like-water profits the company continues to reap from the tiny island which itself has been said to lack in water supply for the inhabitants.

How did they manage to start off the business I have no idea but the political or the business tactics are not the main issues here regardless of any potential under the table dealing.

What is truly amazing, is that it re-casted itself as "GREEN" and announced its "green-initiatives" in what I considered an unconscionable effort to deceive. It even started Fiji Green site pretending to care for green movement while probably moderating away the most negative comments (on the right is their logo that says it all). I left a message offering them my congratulation for making onto my site as a green washer champion, and I wait to see if they will publish my comment.

A true greenist will not buy bottled water, knowing fully well that the manufacture, transport and the recycle process, if at all, can all be spared simply by drinking tap, local or self filtered water at home. A true greenist does not want these processes to occur in the first place.

If and when green movement becomes a standard consumer norm, it is companies like Fiji Water that will be naturally eliminated.

What technology, research and initiative can they possibly put in to make the process of pouring water into a plastic bottle that is to be transported and to go through another process of recycling just to deliver 16 ounces of that water, green?

For me personally, the only place for its existence is none at all.

Thursday, May 22, 2008

2008 Chevy Tahoe Hybrid - Green Wash Car Of the Year

Green Car Journal ( awarded the 2008 Chevy Tahoe Hybrid the winner of the green car contest in the November 2007 Los Angeles Auto Show.


Perhaps it has improved fuel efficiency, but it is NOT GREEN.

1) For Christ sake, it is still guzzling gas at 21 mpg. Now, 7 months later in May 2008, after gas prices have jumped another 30%, breaking $4 per gallon mark, does 21 mpg, costing $100+ for the 25-gallon tank, look so green?

2) It is still Big and Heavy, and I bet ya it takes lot more carbon emissions and materials for the manufacturing process.

3) Most motorists who owns SUV do not need it any way. This is far from a "green product" that serves consumer needs along with the right environmental benefits.

If is impressed by the technology, then it should properly give it "fuel technology of the year" award. Elevating the Chevy Tahoe Hybrid to "Green" nonetheless "Green Car of the year" based on this technology amounts to green washing. Then why not use the same technology and put it on a 7-ton Hummer and make it a winner in "Green Hummer of the Year" because it mpg has improved to 15 mpg?

These fellas are either missing the point of "Green", or just green washers deserving to be on my site and lot more others.

CONGRATULATION FOR BEING THE CHOSEN OPENER OF MY BLOGS AND AS THE "GREEN WASH CAR OF THE YEAR". There is nothing like a little higher gas price to exhibit that stupidity.